Principles of marketing
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Modern Books

Kotler, Philip - Armstrong, Gary

Principles of marketing

Title and contributions: Principles of marketing / Philip Kotler, Gary Armstrong

17th ed.

Publication: New York : Pearson, 2018

Physical description: xxiv, 707 p. : ill. ; 28 cm

ISBN: 978-0-13-449251-3

Publication date:2018

Language: eng (language of the text, soundtrack, etc..)

Country: us

Names:

Keywords:

Classifications: 658.8 GESTIONE DEL MARKETING (22)

General Processing Data (100)
  • Type of Publication Date: Publication Dates 1 and 2: monograph complete when issued, or issued within one calendar year
  • Publication Date: 2018

There are 2 items, 0 on loan.

Library Call Number Inventory Number Loan Status Lendability Return date
IMT Lucca ECON 658.8 KOT-1 M-6236
IMT Lucca ECON 658.8 KOT-2 M-6237
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