Marketing management
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Modern Books

Marketing management

Title and contributions: Marketing management / Philip Kotler ... [et al.]

14. ed

Publication: Milano : Pearson, 2012

Physical description: XXX, 988 p. ; 27 cm

ISBN: 978-88-7192-787-9

Publication date:2012

Language: ita (language of the text, soundtrack, etc..)

Country: it


Classifications: 658.8 GESTIONE DEL MARKETING (22)

General Processing Data (100)
  • Type of Publication Date: Publication Dates 1 and 2: monograph complete when issued, or issued within one calendar year
  • Publication Date: 2012

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Library Call Number Inventory Number Loan Status Lendability Return date
IMT Lucca DONI 658.8 MAR M-6282
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